Line a 9-inch springform pan with parchment paper, leaving extra on the sides for easy removal. Combine biscuit crumbs and melted butter in a bowl, then press into the pan and freeze for 30 minutes.
In a separate bowl, blend cream cheese, powdered sugar, and vanilla extract until smooth. Stir in strawberry jam and optional food coloring.
In another bowl, whip the chilled cream to stiff peaks, then gently fold it into the strawberry mixture.
Pour the filling into the prepared crust, smoothing the top. Chill in the refrigerator for at least 8 hours, or overnight for best results.
Spread strawberry jam on top, leaving a small border. Whip the cream with powdered sugar until stiff, then pipe around the edges and top with strawberries. Enjoy!