In a big bowl, gently combine the warm milk, yeast, and a tiny pinch of sugar. Let it rest for 5-10 minutes until it gets nice and foamy, showing the yeast is ready to work its magic!
In a separate bowl, simply mix your flour, sugar, cocoa powder, and salt.
Add the melted butter, eggs, red food coloring, and vanilla extract to your yeast mixture.
Slowly, little by little, add the dry ingredients to the wet mixture, mixing until a soft, lovely dough forms.
On a lightly floured surface, knead this beautiful dough for about 5-7 minutes until it's smooth and wonderfully elastic.
Pop the dough into a lightly greased bowl, cover it, and let it rise in a warm, cozy spot for 1-2 hours, or until it has happily doubled in size.
In a small bowl, just mix together the softened butter, brown sugar, and cinnamon until it's perfectly combined into a delicious spread.
Once your dough has risen, gently deflate it and roll it out on a lightly floured surface into a rectangle, roughly 15x9 inches.
Spread your delicious filling evenly all over the dough, right to the edges.
Starting from one of the long edges, roll the dough up tightly into a neat log shape.
With a sharp knife or even unflavored dental floss, carefully slice the log into 12 equal, charming pieces and arrange them in a greased 9x13 inch baking dish.
Cover them again and let them rise for another 30-45 minutes until they've puffed up beautifully.
Preheat your oven to a warm 350°F (175°C).
Bake the rolls for 25-30 minutes until they're golden brown and cooked through. Let them cool just a little before glazing.
In a medium bowl, beat the softened cream cheese and butter together until perfectly smooth and lump-free.
Gradually mix in the powdered sugar and vanilla extract, beating until it's a dreamy, creamy texture.
Add milk one tablespoon at a time until your glaze reaches your desired pourable consistency – smooth and ready to spread!
Generously spread the delightful cream cheese glaze over your warm rolls.
Finish with a sprinkle of heart sprinkles for that extra festive Valentine's touch!
Serve immediately and enjoy these delightful homemade treats, perfect for sharing your love!