Get Ready: Preheat your oven to a warm 375°F. To make cleanup a breeze, line a baking sheet with parchment paper. Gently unroll the crescent roll dough onto the sheet and lightly press all the seams together so you have a nice, flat base.
Shape the Dough: With a pizza cutter or a sharp knife, carefully slice 1-inch wide strips down both long sides of the dough. Make sure to leave an unsliced 3-inch section right in the middle – this is where your delicious filling will go!
Creamy Center: In a mixing bowl, combine the softened cream cheese with 1 cup of powdered sugar. Beat them together until the mixture is wonderfully smooth and creamy. Spread this delightful cream cheese blend evenly down the 3-inch center section of your prepared dough.
Fruity Layer: Now, spoon the vibrant strawberry pie filling over the cream cheese mixture, spreading it out gently to cover the whole center section. This adds a burst of sweet, fruity flavor!
Braid it Up: Time for the fun part! Take one dough strip from a side and fold it over the filling towards the center. Then, take a strip from the opposite side and fold it over, overlapping slightly. Continue alternating sides until all the strips are neatly folded over the filling, creating a beautiful braided look.
Golden Finish: Lightly brush the beaten egg over the entire top surface of your braided strudel. This will help it turn golden brown. Then, generously sprinkle a little extra sugar over it for a lovely sparkle and a hint of extra sweetness.
Bake Away: Carefully place your strudel into the preheated oven and bake for about 15 minutes, or until the pastry is puffed and turns a beautiful golden brown. Your kitchen will smell absolutely divine!
Sweet Drizzle: While the strudel cools slightly after baking, whisk together the remaining ½ cup of powdered sugar and 1 tablespoon of milk in a small bowl until you have a smooth, pourable icing. Drizzle this sweet glaze gracefully over your warm strudel before slicing and serving. Enjoy your homemade, heartfelt treat!